Snickers NFL
Addressable Campaign
Football fandom and half-time hunger can be a dangerous combo. For the 2025 season, we worked with Snickers and NFL to create a series of bite sized addressable ads - calling penalties on a range of excessive fandoms across digital.
Working with a national 6s media buy, we made a series of snackable referee jump scares within a crunch-time production. 1 day, 1 house, 8 sets, 45 mins per spot. These OLV’s also ladder up to 15s Josh Allen TVC’s created by BBDO.
15 second Josh Allen TVC’s from BBDO.
Critical Mass & BBDO - 2025
Tyler Wong - Associate Creative Director
Aaron Tao - Director / Winston Tao - Director / Matt Lloyd - DP / Jen Dorman - ECD / Julia Meade - Senior Designer / Kimberly Clarke - Executive Producer / Maria Ferone - Producer