Parfait

Fashion Editorial

Any day can be a perfect day. For up-and-coming clothing brand ‘Parfait’ we kept this idea in mind when directing the brands launch campaign and editorial. Designed by a good friend, Parfaits garments are simple, functional and made to wear for wherever.

In a freeing creative process, we embraced the scrappiness of street with studio and blended worlds between photo, design, and direction to develop a natural brand language. Between custom work-jackets, thermal shirts, and hand-embroidered caps, we elevated everyday vibes into a curated fashion editorial.