Nike Air Max Day
Campaign Design
Nike Air has always been more than a shoe; it's a state of mind. For Air Max Day 2022 our small creative team took the weights off to turn every campaign unit into a zero gravity capsule.
Nike supplied us with a range of assets to elevate across digital and social. We brought a lineup of silhouettes to life and market with the scale of creative automation.
Nike provided imagery. Shot by Cian Moore.
Critical Mass - 2022
Tyler Wong - Art Director
Kyle Stewart - Creative Director / Joel Harding - Creative Director / Aaron Villeneuve - Art Director / Alice Wang - Sr. Designer / Tom Kucy - Director of Content