Driving While Black
Experiential Awareness Campaign
In America the most common police interaction happens during routine traffic stops. However for Black People in America a traffic stop is anything but routine. Introducing the worlds first DWB. A car designed to save Black drivers.
Awarded at Cannes, Clio, British Design & Art Direction, Art Directors Club, One Club, Museum of Modern Art, and more.
In partnership with Courageous Conversations DWB became more than a satirical car, it became a vehicle to protest racial inequality across media.
From traditional to guerilla activations, DWB took over the streets of Detroit and the biggest Autoshow in North America.
16 digital kiosks spread across high traffic areas around the auto show and a large billboard on the block of Ford Field during a Lions game. All media space donated by Downtown Detroit.
To launch the car we revealed DWB in the streets of Detroit through AR in a full digital walk-around, allowing users to explore the vehicle features and the stories behind them.
Explore DWB in AR
Cannes
Silver - Digital Craft - Technology
Bronze - Film
Clio
Grand - Experience/Activation/Guerrilla
Silver - Digital/Website
One Show
Bronze - Experiential & Immersive for Good
Art Directors Club
Gold - Design for Good - Advertising - Single
Silver - Design for Good – Interactive
Bronze - Television / Film / Online Video - Online - Single
D&AD
Graphite - Entertainment - Use of AR
AICP
Next - Digital Experiences - Archived in Department of Film at The Museum of Modern Art in New York City
Anthem Awards
Gold - DE&I/Awareness/National Awareness Campaign
Silver - DE&I/Awareness/Public Service
Andy Awards
Gold - Craft
Gold - Idea
Shorty Awards
Gold - Video/Short Form Video
Gold - Design/Art Direction
Bronze - Strategy & Engagement/PSA
Bronze - Strategy & Engagement/On a Shoestring
Bronze - Content and Media/Micro-Site
Bronze - Industry/Non-Profit
Webby Awards
Winner - Websites / DE&I
Winner - Social - Social Campaigns: Diversity, Equity & Inclusion
Winner - Advertising, Media & PR - Individual: Social Video
Thanks to the many who helped bring DWB to life and gave it a voice.
Critical Mass + Goodby Silverstein & Partners - 2024
Tyler Wong - Sr. Art Director
Anthony O'Neill - Creative Director / Rony Castor - Creative Director / Ben Burgoyne - Art Director / Miso Brown - Producer / Charlie Doyle - Strategist / Steve Savic - VP Executive Creative Director / Will Danilow - Group Creative Director / Peter von Sass - Copy Director / Myrrha Boné - Designer / Taylor Shea King- Copywriter / William Mincy - Technology Director / Carolina Rodriguez - Associate Product Engineer Director 3D